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商品編號： 9-714-431 出版日期： 2013/10/11 作者姓名： Alcacer, Juan;Agrawal, Abhishek;Vaish, Harshit 商品類別： Other 商品規格： 11p 再版日期： 2017/01/03 地域： 產業： 個案年度： -
商品敘述：
After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart''s attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company''s location choices, times of entry, and modes of entry that may explain the outcomes observed. They then formulate a set of recommendations for Walmart to maximize its chances of success when the company expands into India in 2013.
涵蓋領域：
Business expansion;Business models;Internationalization;Market entry;Global strategy
相關資料：
, (9-714-469), 12p, by Juan Alcacer
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